Professionalism Applied

WHY THIS
The majority trades people in Indonesia have no formal recognition of
their skills and are being paid minimum rates.
On the other side, consumers have concerns and doubts about the
security and skills of the trades people.
2
WHY US
Empowering grassroots skilled
people through an end-to-end
online and offline platform
that directly connects
tradespeople with the
customer.
PROapp
3
THE PLATFORM
ON-DEMAND,
SHORT-TERM TRUSTED HELP
TRADES PEOPLE
CUSTOMER REACH,
UPSKILL & CERTIFICATION
Request Task
Quote fee
Rp25,000
Membership
Rp10,000
PROapp
Transaction fee
Driver
Electrician
Gardener
Plumber
Nanny
Tutor
Handyman
Cleaner
Make-up Artist
Other
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Builder
Door manufacturer
Landscaper
Other
CUSTOMISED PERSONAL
PROJECTS e.g. renovation, new
door, new garden projects etc.
SUPPLIER
CUSTOMER REACH
Membership
Rp100,000
Request Task
Quote fee
Rp25,000
Transaction fee
CUSTOMERS
OUR UNIQUE COMPETITIVE ADVANTAGE
Skills Assessment, Certification
And Development
CLOSED SYSTEM
Trades People
Customers
Ratings
5
Supplier
THE RUNWAY OF OUR VISION
From a Platform to a Marketplace App and Beyond
PROapp
HORIZON 1
App
End-to-end platform
• Data capture of customer
preferences, behaviours
and buying patterns
HORIZON 2
Incorporate AR, AI and
Machine Learning
• AI to capture measurements and other info
• Recommend styles or ideas to encourage
further purchases on App
• Build a community to share their projects –
“show and tell”
• Run campaigns to encourage spend
• Integrate with IoT to change retail
experience
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HORIZON 3
e-MONEY and
Blockchain
• Create a new currency
• Record all transactions to
encourage transparency
WHY NOW
• Indonesia is predicted to be 4th largest economy in the world by 2030.
• Indonesian is the largest smart phone users per capita.
• Indonesian heavily relies on trades people in their daily life
• The adoption of ecommerce in Indonesia is getting strongest by day.
Pro App is going to be the first in the world
to introduce a comprehensive online and offline trades people services.
7
Combining best practices
from two countries to
create technology that
advances businesses & lives.
8
THE SOLUTION
PROapp
9
HOW IT WORKS
10
• Your Input !!
THE BUSINESS
PLAN
PROapp
11
THE VISION
Technology that empowers small businesses
and improve lives
12
THE MISSION
• Giving “transparency” and “choice” to consumers when ordering
services from trades people and custom made goods.
• Connect Consumers, Suppliers and Tradesman using state-of-the-art
online platform from order, payment to completion.
• The platform provides Security, Assurance and Profile of Tradesmen
and Suppliers.
13
OUR STRATEGY
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Develop technology that captures
and documents the processes from
ordering, payment to completion of
the services and goods.
01
Implement an onboarding
system to ensure the security
clearance and skills proficiency of
tradesmen and suppliers.
02
Deploy skills assessment and
training centres to grade and
upskill trades people
03
Utilise photograph from Ordering
to Completion to encourage
transparency and accountability.
04
Rollout a payment system that is
widely accepted such as e-money,
credit card, etc.
05
COMPETITOR
15
HOW TO WIN (1)
3 QUOTES IN AN HOUR
• Speed and Proximity
• Value for Money
• Proficiency: Apprentice, Master
and Specialist
1KM
5KM
10KM
CUSTOMER
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HOW TO WIN (2)
SKILLS ASSESSMENT CERTIFICATION
SKILLS
DEVELOPMENT
BACKGROUND &
POLICE CHECK
CODE OF
PRACTICE
BENCHMARK
TRADES PEOPLE
MEMBERSHIP
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FINANCES
PROapp
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SIZE OF THE MARKET
• 1stYear Target of users: 6 cities across Java island which
has about 30 million people. Projection 5% or 1.5 million
people will use the Apps once annually.
• 3rd Year Target of users: 15 biggest cities in Indonesia
which has about 50 million people. Projection 5% or 2.5
million people will use the Apps 4 times annually.
Market Share: We aim to dominate the market
by 90% after 3 years.
10M Yearly use by 3rd Year
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EXPECTED GROWTH PATH
0
1
2
3
4
5
6
Memberships (Rp.Billion) Services fee (Rp. Billion) Sales commission (Rp.Billiion) Users (million)
Year 1 Year 2 Year 3
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WHAT ARE WE LOOKING TO ACHIEVE
• To be the benchmark in Tradesman and Custom made goods in
Indonesia
• Provide an online platform to Tradesmen and Suppliers to enable
them to generate more income or sales
• Provide solutions to Indonesian consumers in getting things done
conveniently and securely.
• To be the next Unicorn of Indonesia
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HOW THE FUNDS WILL BE USED
Please refer to Cashflow projection
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BUSINESS MODEL ON A PAGE
Quote fee
Membership
Transaction Fee
Certification
Customers
Trades
People
Supplier
On-demand,
short-term
trusted help
Customer
Reach
Upskill &
Certification
Membership
Marketing
Promotions
Online
Community
Pro App platform
Assessment Centre
Social
App development
Overhead cost
Marketing and promotion
Securing Membership
Assessment Centre
App development
Brand + Promotion
Business
Development
Marketing
Campaigns
Founding
team
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Skills
assessment
and training
providers